Baked started as a community idea, local residents wanted to learn how to bake bread and pastries while building something together. What began as a series of workshops grew into a collaborative, resident-led bakery where everyone contributes, learns, and shares in the process.

From the very beginning, the residents wanted the brand to reflect their spirit: bold, funny, and unlike any other bakery. The visual identity and tone celebrate humour, creativity, and confidence, making Baked stand out on the high street and in the hearts of the local community. Every loaf, pastry, and treat tells a story of collaboration, craft, and playful personality.

Visual identity
Role: Lead designer