Mora is a self-initiated project exploring the creation of a visual identity for a contemporary spa and boutique hotel. The design translates the feeling of rest, renewal, and mindful luxury into a cohesive brand system, using organic forms, tactile textures, and a muted, earthy palette to evoke calm and elegance. A bespoke pattern system expresses connection and balance across print, digital, and spatial touchpoints, while AI-generated imagery visualises the hotel’s atmosphere, extending the identity into a holistic sensory experience.

Visual identity & brand enivironment
Role: Lead designer, art direction, project manager